IDDA COLLECTIONS
Shahidda Candao
Raised between Cotabato City in Maguindanao Province, the birthplace of Inaul, and the vibrant city of Davao, Shahidda Candao draws inspiration from the rich cultural tapestry of her roots as she steps boldly into the world of fashion. Her debut label, IDDA Collections, will be unveiled at Opulence Season 3 in New York City, showcasing the intricate beauty of Inaul as a tribute to her heritage and identity.
After completing university, Shahidda began a distinguished career in the aviation industry. Now a Senior Flight Attendant with an accomplished global track record, she has earned numerous citations and was recognized as one of her airline’s esteemed Change Agents. Her professional journey has refined her eye for elegance, cultural authenticity, and excellence, qualities now woven into her design philosophy.
Beyond aviation, Shahidda is a dynamic entrepreneur. She owns and operates an event planning company, mentors emerging professionals, and works as a part-time personality development coach. Through IDDA Collections, she celebrates strength, grace, and tradition through modern, wearable art.
With her debut at Opulence Season 3, Shahidda brings Inaul to the international fashion stage, elevating its legacy while redefining its place in contemporary design.